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Australian Perspective Global Trends

Attend the Summit and find out from leading International and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.

Sydney - 17 June 2008 9am-5pm - SOLD OUT - Novotel Sydney on Darling Harbour - 100 Murray Street

click here to register your interest in attending incase of a cancellation

Melbourne - 24 June 2008 9am-5pm - SOLD OUT - Crowne Plaza Melbourne 1-5 Spencer Street

click here to register your interest in attending incase of a cancellation

Summit numbers are STRICTLY LIMITED.

Who should attend? - some of the companies participating>

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.

Benefits of attending

• Get practical advice on how to audit, design, integrate and evaluate your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
• Discover how employer branding is being embraced to retain top talent
• Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
• Learn how to align your employer brand with your business strategy
• Discover how to leverage the latest in technology to attract and retain top talent
• Learn how to assess the EVP of your competitors and develop an EVP that differentiates your employment offering
• Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune 150 companies
• Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
• Receive the latest information on global trends and challenges in employer branding
• Receive the latest global research on Employer Branding
• Learn how to engage the CEO and leadership team in the benefits of employer branding and the positive ROI it will deliver to your business
• Learn from case studies of leading companies who have built a strong employer brand

This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain.

Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources

Summit Takeaways

• NEW - Employer Brand resource toolkit complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. the toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map.
• Copy of White Paper - Minchington/Thorne Employer Brand Global Index Australian benchmarking study
• The fundamentals for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary employer branding issues

Presentations & Presenters

"Leveraging internal and external capabilities to develop an integrated employer brand strategy"
Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from a London, Italy, NZ, Dubai and Asia Employer Brand speaking tour. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 22 countries. His new book, "University means Business" will be published in mid 2008.

"Harnessing old and new media in Employer Branding"
Mike Beeley - Born in the UK in 1964 and migrating to Australia in 1989, Mike has spent the last 20+ years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media. In 1992 Mike started Beeley Callan Advertising, selling it to the global ad agency Euro RSCG in 1997 and then helping them build the operation for 10 years in Australia and overseas to 50 staff and $30m turnover. In 2007 Mike left to start his next venture, ReAgent Employer Marketing, in Brisbane and Sydney with plans to roll out offices across Australia and SE Asia over the next few years. Mike has helped organisations across all industries in the private and public sectors, showing them how to build the skills and resources to ‘farm’ talent through employer branding and talent experience management.

"Building an employer brand that aligns with your corporate and consumer brands"
Kellie Tomney is the Executive Manager Recruitment and Branding Strategy for St.George Bank. She developed the St.George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. She also leads the Award winning onsite recruitment team for the Bank. She has always had a passion for people and brands and has worked with great organisational brands across different industries. She started her career with Lion Nathan where she progressed through generalist, specialist and business partner roles and was very much part of the significant cultural transformation that they achieved. After a change of industry and a new challenge, she then took up the role of People Change Manager to set up Shared Services in Qantas Airways Limited, which is still in place today.

"Turbocharge your staff. Employee motivations and employer branding"
Stefan Grafe is co-founder and Managing Partner of mext market management consultants, a management consultancy that focuses on research, brand strategy and innovation. Mext have introduced market research based on Morphological Psychology to Australia in 2003 and successfully applied it to a wide range of national and international clients. Before founding mext, Stefan has had a highly successful international career as Creative Director and Strategy Director across Asia-Pacific and European markets, developing award winning creative work and effective brands. His roles include Creative and Strategy Director for Indochina at Bates Hong Kong and Head of Strategy at BBDO Germany as well as Clemenger BBDO. His deep empathy with people combined with a healthy dose of business savvy form the philosophy of his company.

"Leveraging the latest in integrated talent management solutions to attract and retain talent"
Heidi Kreuchen operates as the General Manager, Business Development of PageUp People, the experienced leaders in talent management solutions. As the National General Manager, Business Development, Heidi is responsible for overseeing all of PageUp People's Sales and Marketing operations globally. Heidi's experience in HR and recruitment roles spans over 20 years. Heidi has held a number of senior roles for leading companies such as Zurich Financial Services, National Mutual, Federal Express as well as the Managing Director of KHK Consulting Group. Heidi has a Masters in Management (MGSM).

"Engaging the CEO and Executive in your Employer Brand Program"
Ken Wood - for 18 years Ken operated as an international corporate trouble-shooter working for several multi–national companies. Born in Sunderland, England, he has worked and lived in Sydney, Singapore, Spain, Perth, visiting approximately thirty countries and now resides with his family in Adelaide. In 2000 Ken established his own consultancy practice, Banyan Management Services Pty Ltd which offers highly specialised consulting in change management for various industries together with mentoring of CEO’s in the field of management and Risk Management. He has a belief that people matter and effective change cannot be accomplished without winning the hearts and minds of an organization. In 2007 he embarked on a major study of generational change in Australia and the effects on business, this study is now complete and he is a well sort out speaker at International and national events on his findings. Ken has just completed his first book called “From Coal Dust to Gold Dust” based on his life and reflections as a corporate trouble-shooter and regularly writes articles for a number of national publications on a range of topics.

"Enhancing your Employer Brand through best practice, integrated career development, performance management and learning and development programs"
Craig Aunger is the lead consultant at Pinpoint HRM and been involved in the management, sale, justification, implementation of and consulting on e-Recruitment software since 1999. He worked for two Australian e-Recruitment software vendors, where he was directly involved in more than 30 sales to large companies. Since 2003 Craig has lead more than 20 consulting projects for Pinpoint HRM with some of Australia's largest employers including the Victorian Public Service, NAB and Transfield Services. These projects include recruitment strategy development, e-Recruitment selection and implementation and HR technology integration. His team also assist more than 20 clients (such as Deloitte and Holden) to optimise a range of e-Recruitment systems on an ongoing basis.

"Graduate talent - Global and mobile"
Heather Disher started the first nine years of her business life in the advertising industry, agency, television and radio before heading up a Melbourne operation for an Information organisation before she moved to London to manage a global business and then to the USA to set up and run the head office for an IT start up. Heather is now the Country Manager for Universum one of the world's leading employer branding organisations. As thought leaders, Universum assist to drive the industry forward having focused exclusively on Employer Branding for close to 20 years. Universum is a trusted partner to over 500 clients worldwide including many Fortune 100 companies.

"Alife journey"
Troy Jones - Managing Director, Lifeworks Media Pty Ltd
Troy Jones is co-Founder and Managing Director of Lifeworks Media Pty Ltd the creator of ALife. In conjunction with 45 different industry associations, Alife’s website will be launched soon and supported by mass replicated and distributed DVD-ROMs covering 100 examples of lives and career paths, called "ALife journey". Using engaging and inspiring video, the program demonstrates how these inspirational, everyday Australians take control of their careers and develop themselves. ALife is a free, world first multimedia vehicle, similar in nature to Facebook and Youtube which will distributed to Schools, Universities, TAFE's, RTO's and Youth Organisations Nationally. Troy also founded PNMG, a multimedia & production company which has developed over 50 corporate, Government and school based awareness programs.

"Employment trends in Asia-Pacific"
Victoria Bethlehem - Director of People & Development, Vedior Asia Pacific
Victoria was born in Malaysia and grew up in Greece before moving to Australia with her New Zealand parents. After completing her studies Victoria worked in the tourism industry for four years before travelling and working overseas for seven years. It was whilst overseas that Victoria joined the recruitment industry and is now in her 14th year. Victoria’s recruitment experience spans across business operations as well as infrastructure. Victoria is at present the Director of People and Development for Vedior Asia Pacific and is responsible for HR strategy, internal recruitment, learning and development and quality functions.

"Leveraging online as part of your candidate attraction strategy"
Dawn Tingwell joined CareerOne.com.au in October 2006 and is responsible for sales strategy and execution across the business. Her professional career spans online, newspapers and magazines with a focus on sales management, sales process improvement and customer development. Dawn commenced her career as Senior Account Manager with Reader’s Digest before moving to Fairfax in 1991 where she assumed the role of Deputy Advertising Manager for the Sydney Morning Herald. Over Dawn’s seven years with this company, where she was promoted from National Advertising Manager to Acting Advertising Director, Dawn developed an area of expertise in recruitment/employment advertising. She has successfully helped develop and launch over 14 new or revamped sections of the paper. In 1998 Dawn moved to ACP working as Advertising Publisher AWW and in 2000 to AllAdvantage.com initially in the capacity of Sales and Marketing Director prior to being promoted to the capacity of Managing Director. Prior to commencing with News Limited as Field Sales Strategy Manager, Dawn worked for FPC Courier (who publishes magazines such as 9TO5 and The Wentworth Courier) as Group Advertising Director and Group Publisher – City Titles.

Register for Sydney here>

Register for Melbourne here>

$1190 pp Standard Rate

24-Jun-2008 1 Day Only
9am-5pm

17-Jun-2008 1 Day Only
9am-5pm

ADELAIDE - Thursday 29 March 2007 - 9am-4pm
ETSA Park Conference Centre, Adelaide REGISTER HERE>

Register Adelaide before 28th February 2007 & SAVE $200 & receive a complimentary copy of
"Your Employer Brand attract-engage-retain". RRP $89 AUD

Who should attend

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Business Unit Managers

About the masterclass

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally).  The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Your Employer Brand is the perception of your organisation as an employer to your existing and prospective employees.  Quite simply, companies with a strong employer brand attract and retain talent better than their competitors. All organisations have an employer brand - the challenge is to develop your employer brand so that it provides strategic competitive advantage for the attraction, engagement and retention of talent.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this first in a series of interactive masterclasses to be held in Adelaide, Sydney, Melbourne, Brisbane, Perth, Singapore, Italy, London and NZ in 2007 you will:

• Discover the latest in world’s best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retain talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to cover the total employment experience
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand 

Registration includes morning tea, lunch, afternoon tea and refreshments

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the presenter

Brett Minchington is an Internationally recognised employer brand strategist and author.  In 2006 Brett delivered keynote addresses, executive briefings and workshops at a number of corporate events around Australia to audiences including managers from the majority of top 100 companies more>

Brett has been invited to conduct employer brand workshops in London in October 2007 with leading UK firms such as MTV, Virgin, Sony and Universal Music. In July 2007 The Singapore HR Institute will be hosting Brett to present the Employer Brand Global MasterclassTM and Director briefings to their members. In Sept 2006 Brett delivered the keynote address at the sold out In Business/SA Great SA Top 100 Companies luncheon.

Brett also writes for a number of leading HR and Management publications around the world more> and in 2006 Brett authored the most comprehensive book on employer branding and the first by an Australian author.  The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Telstra (Aust), MTV (UK), Deloitte (Aust), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP (Aust).

ADELAIDE - manual masterclass registration form click here>

BRISBANE, SYDNEY, MELBOURNE - manual masterclass registration form click here>

Can't attend! - purchase the book click here>

$495 pp Standard Rate

29-Mar-2007 1 Day Only
9am-4pm

visit Event Partners page 

 

 

     

Get ahead in today's economy

How you manage your Employer Brand during this time will impact on whether you continue to attract and retain the talent you need to
stimulate productivity and profitability

Over the past 12 months our team has conducted Employer Branding events with managers in

UK, USA, UAE, Singapore, NZ, Philippines, Switzerland, KL, India and Italy

This is Australasia's Premier Employer Branding Event

The most comprehensive line up of employer branding specialists ever assembled in Australasia including 3 of the Australia's leading Employer Branding agencies, international presenters, case studies and the latest employer branding global research findings - plus 2 complimentary employer branding resources by Brett Minchington to take-away which will save you thousands on your employer branding program.

You will meet, interact and learn from leading International and National employer brand specialists who will share with you world's best practice and show you how to develop and optimise your employer brand during the economic downturn to attract and retain the talent you will need to drive productivity and profitability during this time.  If you only attend one event in 2009 to build a better workplace this is an event not to be missed and represents exceptional return on your investment.

Summit numbers are STRICTLY LIMITED. The 2008 event sold out so we recommend you register early to avoid missing out.

Register below today

Melbourne - 31 March 2009 9am-5pm - Crowne Plaza Melbourne 1-5 Spencer Street

Sydney - 7 April 2008 9am-5pm - Novotel Sydney on Darling Harbour - 100 Murray Street

Who should attend? Companies who attended the 2008 Summit

Managers of Employer Branding, Human Resources, Recruitment, Retention, Employee Relations, Engagement and Diversity, Talent Management, Graduate Recruitment, Branding, Marketing, Corporate Strategy and Business Planning, Corporate Communications, Internal Communications, PR.

Summit Themes

Latest global employer branding research and trends * Managing your employer brand in a financial downturn * Employer brand management in a web 2.0 world * Aligning people strategies, employee behaviours, and the brand * Leveraging your employer brand through integrated media channels * Optimizing your employer brand through HR /marketing and employee collaboration * How employer branding drives intangible value in business * The employer brand blueprint * The challenges and pitfalls of employer branding, how to avoid the costly mistakes * Social media: connecting customers to companies through employees * Understanding what employees really think about the brand * The employer brand road-map * Employer branding and cultural dimensions

Confirmed International & National Presenters

"Your Employer Brand Roadmap – from strategy to implementation to ROI /

What do our latest Employer Branding Global Research results mean for businesses in Australia?”

Brett Minchington - Managing Director of Collective Learning Australia and Chairman of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to optimize their employer brand to attract, engage and retain talent. Brett is an internationally acclaimed employer brand strategist and author of international best seller, "Your Employer Brand attract-engage-retain" which has been sold in over 30 countries.Brett's global footprint has included delivering employer branding events in over 12 countries in the past 12 months and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett was the winner of the prestigious 2008 Global HR Leadership award for his contribution to HR Leadership. Brett is the Head Researcher for the EBI’s Employer Branding Global Research Study which will be published in early 2009. Brett’s new book, "University means Business" is focused on how Universities and Corporations are collaborating to maximise employment outcomes for students and will be published in early 2009.

“Leveraging your employer brand through integrated media channels”

To demonstrate ROI managers need to know what part of talent experience management does each channel play and how to balance hi-tech with hi-touch so the media mix and frequency is right for the target audience. Mike will demonstrate why you should stop looking for candidates!

Mike Beeley - Managing Director, Re Agent Employer Marketing - Born in the UK in 1964 and migrating to Australia in 1989, Mike has spent the last 20+ years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media. In 1992 Mike started Beeley Callan Advertising, selling it to the global ad agency Euro RSCG in 1997 and then helping them build the operation for 10 years in Australia and overseas to 50 staff and $30m turnover. In 2007 Mike left to start his next venture, ReAgent Employer Marketing, in Brisbane and Sydney with plans to roll out offices across Australia and SE Asia over the next few years. Mike has helped organisations across all industries in the private and public sectors, showing them how to build the skills and resources to ‘farm’ talent through employer branding and talent experience management.

“Understanding the impact of what candidates and employees think about you – and what to do about it”

Candidate and employee beliefs drive job, employer, and career choices.  Understanding what they believe about you and how you can influence their choices is vital to attract, engage, and retain the people your organisation needs to survive and prosper.  Through a range of case studies, James will demonstrate some of the startling beliefs that influence candidate choices and employee behaviours, and how employer brand solutions have dealt with these to achieve organisational objectives.  He will present an easy to use framework you can use in both candidate short competitive markets and contracting productivity focused markets.

James Wiggins, Head of Employer Branding, TMP Worldwide - James’ 22 year career has spanned both the HR consulting and advertising and marketing sectors, culminating in the foundation of Australia’s first employer brand consultancy at TMP Worldwide in 2003 – which he still heads. Since then he has directed or been involved in over 50 employer brand programs, across the Public and Private sectors; from multinational corporations to small enterprises; across Australia, Asia, and Europe. 

“Delivering your employer brand promise - leveraging your existing culture!”

Linda Halse is an award winning Human Resource Manager for the Australian Wine Research Institute based in Adelaide, a world renowned wine science institute owned by the Australian wine industry. The people at AWRI are their competitive advantage and Employer Branding has been an integral initiative in their global race for talent. Linda has a wealth of international experience in HR having focused on culture change for most of her career. She has worked in private, public, local government, private and education sectors. She is passionate about people and helping them realise their potential.

"Creative ways to get your people talking about you"

We are asking people to do more with less in what is set to be a volatile year. In this session Naomi will explore how discretionary effort effects employer branding strategies. Formal and informal recognition plays a critical role in employee engagement... And to have an exemplary employer brand; how an employee talks about an organization is critical. Naomi will explore the power of the employee voice and how social media has made every employee a potential publisher. Recently being acknowledged by Hewitt with a 97% employee engagement score Naomi as CEO of RedBalloon will share what she has learned to do – and what not to do in becoming and employer of choice. And how she got her team talking about RedBalloon.

Naomi Simson, founder and CEO of RedBalloon.com.au – is a thought leader on employee engagement.  Naomi specialises in maintaining the vision, values and alignment at RedBalloon, creating fun-loving culture and above all a focused and committed team of employees. At the National Telstra Womens Business Awards in December Naomi won the Business Nokia Innovation category. Her leadership and managerial skills were also acknowledged at the Australian HR Awards and International Human Capital Experts Hewitt Associates have awarded her business with an employee engagement score of 97% - the average in Australia is 54%. Naomi writes about employer branding, reward and recognition, productivity and corporate culture in her blog naomisimson.com. Naomi and her team work with Australian businesses enabling them to motivate their staff, improve performance and create an employer brand their staff cheer about.

“How employer branding drives intangible value in business”
Businesses today are more than ever dependent on the intangible assets to drive profit and cash flow. As services become more of the economic deliverable, people will play a key part in surviving the ups and downs of economies. How will you get the most out of your employer brand to make yours a more competitive business that survives a downturn and accelerates out of the curve?

Michael Graham has spent more than 20 years working in international brand consulting with clients in Australia, Singapore, the United Kingdom, Germany and the USA. For the last 8 years Michael was Managing Director of the Australian operation of Landor Associates - a recognized international leader in the field of brand strategy and design. In the presentation Michael will provide a framework to understand the role that intangibles play in knowledge based businesses and the role that a strong employer brand has in maximizing enterprise value.

“Employer Brand Management in a web 2.0 world”

Paul will share how Web 2.0 is redefining the way the employer brand is managed in an online world through multiple, integrated and inexpensive candidate relationship channels. Paul will discuss where your brand should live, how to present it to your target audience and how to deliver it.

Paul Jacobs is the Director of Wellington-based talent sourcing strategy business, Engage. Paul has an organizational psychology background and has worked in human resources in New Zealand and Australia for 15 years. For the last six years Paul has worked with employers in the areas of recruitment strategy, candidate pipeline generation and screening, and recruitment technology implementation and enablement. Paul has maintained a blog on recruitment innovations for the past couple of years and is a founder of NZ Recruitment 2.0 , an online social network for people who share an interest in the bigger picture of recruitment in a New Zealand context.

“Attracting quality candidates through effective recruitment ad writing”  Melbourne only

Noeleen Langford is the Channel Development Manager at The Age and author of the Recruitment Ad Writing Handbook. Born in Dublin, Ireland Noeleen migrated to Australia in 1993. Before joining the Age in 2003 Noeleen worked for numerous large organisations in a HR/Learning & Development capacity for over 15 years. Throughout this time Noeleen conducted hundreds of interviews from graduate positions to CEO’s, developed attraction and retention strategies all of which have given her a greater understanding of the challenges organisations face in today’s competitive employment market. Through her Creative Ad Writing workshops at The Age, Noeleen assists both corporate and recruitment organisations in developing effective recruitment strategies and employer branding to attract and retain quality candidates to their organisations.

“The Employer Branding Journey – A Standard Chartered Bank Case Study” - Sydney only

Belinda will share the key initiatives and learnings Standard Chartered Bank, an innovator in employer branding took in getting their employer branding program started, how they gained momentum and how they managed the implementation process. A wealth of learning opportunities for companies about to embark on the journey or those who are part way through.

Belinda Chan, Senior Resourcing Manager, North East Asia, Standard Chartered Bank

Standard Chartered PLC is listed on both the London and Hong Kong Stock Exchanges and is ranked in the top 25 among FTSE-100 companies in market capitalization. Standard Chartered Bank aims to be the world’s best international bank, and employs more than 60,000 people from over 100 nationalities working in over 60 countries. Belinda Chan has been in the in-house recruitment profession for over 9 years in various industries of different multi-national companies. Her specialization involves attracting and recruiting for high caliber graduates and acts as an ambassador for the Bank by speaking regularly in leading top national universities. Belinda leads a number of on-campus recruitment workshops to enhance and develop young talents’ interviewing skills to kick off their career.

“Expensive wallpaper? Or standing out from the crowd.”
As an industry we are moving in the right direction - we are doing research, we are getting our EVPs sorted out and we are investing big dollars in employer brands, but are we getting creative cut through? Are happy, smiling faces saying enough, especially when everyone is using a similar happy, smiling look? The Australian advertising industry overall has slipped into "brandroid" conservatism over the past decade, but we shouldn't let our industry suffer too.So we’re going to have some fun reviewing a selection of cutting edge employer branding campaigns from around the globe that will challenge, confront you and make you think. And guess what, these campaigns don’t look like employment advertising! Let's breakthrough the shackles of mediocrity and find ways to cut through the clutter on and off line in the recruitment space, campaigns that set bench marks, get noticed and change the perception of a brand!

Steve Hogwood – National Creative Director of The Advertising Energy Group. A Welshman, he came to Australia some 30 years ago on his way to the US, ended up staying and has used Sydney as his base ever since. Steve is an accomplished Art Director as well as an awarded writer andhasworked with and consulted to major advertising agencies and clients in Australia,the UK, US and South East Asia, working on major global brands and their various businesses. In his long and distinguished career, from FMCG, Tourism to selling cars he’s gathered a truckload of awards on the way. Steve comes from a very solid strategic brand background and a keen eye for creative and strategic campaigns that produce results. He is also a sort after mentor, life coach, presenter and trainer both in Australia and overseas. His amazing work experience spans the globe in the areas of strategic thinking, marketing, advertising and branding on and off line.

Kara McLeod (Brand and Strategy) cut her teeth in the world of advertising in the UK, was quickly fast tracked in her career and sent to the likes of Moscow, Guangzhou and Shanghai for her reward. Having spent the best part of 10 years gaining integrated marketing, advertising and branding skills, she moved into employment marketing on her return back to Australia. Embracing employer branding as her true calling, she has been finely honing her skills to develop simple how-to frameworks for helping clients to understand the overall end to end employer branding process and strategy. Since working with Advertising Energy, she has been closely involved with GM Holden and BHP Billiton.

"Who is in control of your employment brand messages to market? Is all your marketing departments’ hard work being undone?"

Gareth and Tim will address the importance of control over employer brand messaging to the candidate market, how a sourcing team can control and deliver consistent brand messages to market and why varied brand messages are important; EVP is in the eye of the beholder!

Gareth Flynn, Director Australia and Tim Way, Director Asia, Talent Quest

Gareth Flynn, Director Australia is based in Melbourne and has 13+ years in the Resourcing and Recruitment industry; during this time he has worked for Robert Walters and Hudson, moving to Australia in 1999. From 2005 to August 2008, Gareth worked for Alexander Mann Solutions and was responsible for the operational management of the ANZ and Deutsche Bank Resourcing centres. ANZ is one of the world’s largest and most complex RPO solutions managing the recruitment of 7000+ hires per annum as well as the Internal Mobility, Career Support and redeployment function. Gareth has extensive financial services experience gained since his move to Australia and has a passion for supply chain and sourcing channel optimization. Gareth has a BA (Hons) in Politics, Philosophy & Economics from York University in the UK and in 2003; Gareth obtained his MBA from Melbourne Business School.

Tim Way, Director Asia is based in Singapore and has over ten years experience in the staffing sector and has worked in Europe, Australia and Asia. He has helped companies such as HP, SAP and CSC build recruitment infrastructure and capability. During his lengthy career in resourcing he has developed significant expertise in change and project management within large organisations. Tim’s previous roles have included the Asia Pacific Head of Recruitment for Hewlett Packard (via Alexander Mann Solutions) and the Asia Pacific Lead for Resourcing for SAP based in Singapore. Prior to working in the resourcing sector, Tim was an officer in the British Army.

Note: speakers may change due to unforeseen circumstance, we will keep the list above current.

Summit Takeaways - Bonus Event Take-aways (included in registration fee) - great value!

• NEW - 2009 Career website global best practice publication RRP $249
• NEW - Employer brand strategy resource toolkit– 2009 International edition RRP $249
• Employer Brand Institute Employer Branding Global Research Study report RRP$299
• PDF copies of speaker's presentation
• The fundamentals for identifying the starting point for your employer brand program and strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people management issues
• Registration also includes morning tea, lunch & refreshments

Benefits of attending  

• Get practical advice on how to design, execute and manage your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
• Discover the latest global research in employer branding
• Identify the key employer branding trends impacting on business
• Learn how employer branding drives intangible value in business
• Learn how to leverage your employer brand to attract and retain talent in a financial downturn
• Learn how to position your employer brand to recruit globally by leveraging your web 2.0 brand
• Learn from case studies of how leading global brands are maximising their shareholder returns through a strong employer brand
• Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
• Learn how to align your employer brand with your business strategy
• Discover how to leverage the latest in technology to attract and retain top talent
• Learn the correct research methodology to determine the strength of your current employer brand
• Learn how to develop an employer brand roadmap that ensures leaders are on the same page
• Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune 150 companies
• Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline

$1340 pp Standard Rate

31-Mar-2009 1 Day Only
9am-5pm

07-Apr-2009 1 Day Only

 

                     

Copenhagen   28 April 2009  9am-5pm - REGISTER HERE>

at

Berlingske Media

Pilestræde 34

DK-1147 København K

9.00am-5.00pm 

Following recent Employer Brand Global Tour^TM events in London (sold out), Italy, Australia (sold out), Manila, Dubai, Switzerland, India and New Zealand (sold out), Renowned International Employer Brand expert and author Brett Minchington MBA brings the Employer Brand Global Tour^TM to Denmark for two exclusive event only.

Brett’s knowledge in employer branding is outstanding. He delivers with clarity what can be a complex topic. I found his presentation to be inspiring, motivating and challenging. Highly recommended!

Els Van de Water, Senior HR Manager, Microsoft

Who should attend?

CEO’s, Managing Directors, General Managers, HR Directors, Senior Managers of Human Resources, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Marketing Directors, Branding, Communications, Line Managers

About the Event

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Denmark (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this highly engaging International event you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Discover the latest global employment trends
• Learn how to audit, design, integrate and evaluate your employer brand program
• Decrease your recruitment lead times and quality of hires through best practice candidate sourcing techniques
• Develop a dashboard of metrics to measure the ROI of your Employer Brand program
• Discover who are the World's benchmark employer brands and what you can learn from them
• Learn how to align your Employer Brand program with your business objectives
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Learn how to sell your employer brand business case to key people in your organisation
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand

Bonus Event Take-aways (included in registration fee)

1. NEW - Career website global best practice publication RRP DKK934
2. NEW - Employer brand strategy resource toolkit – International edition RRP DKK1120
3. Employer Brand Institute Employer Brand Global Research Study report RRP DKK1120
4. The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
5. An opportunity to network and share with other professionals focused on contemporary people issues
6. Registration also includes morning tea, lunch & refreshments

PLUS

First 10 online registrations receive a copy of Brett's international best seller, Your Employer Brand attract-engage-retain, sold in over 30 countries and copy of Birgitte's book, "Employer Branding" the first book on employer branding by a Danish author.

 

 

 

 

 

 

About the Presenters

Brett Minchington is an Internationally Renowned Employer Brand Strategist and Author. Brett is the Managing Director of Collective Learning Australia and a Founder of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent.

Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. He has consulted to firms including PwC, Hewitt, Origin and Australian Wine Research Institute.

Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 30 country’s. The book has since been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Elders (Aust), Serco (UK), Financial News (UK), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).

His new book, "University means Business" will be published in early 2009.

"Attending Brett’s Employer Branding event strengthened my determination to successfully implement the employer brand strategy across Al Fara’a Group of Companies. I highly recommend the session to leaders across all industries as an effective tool to drive future growth and to enhanced their reputation amongst the target audience."

A. Banna, Group Director HR-Corporate Affairs & Business Strategies, Al Fara’a Group of Companies (UAE)

Birgitte Seldorf, M.Sc. in psychology, is the author of the first book on Employer Branding published in Scandinavia (“Employer Branding”, Boersens Forlag, 2008 ). She is managing consultant in Summit Consulting A/S – a high profile Danish HR consultant firm specialising in organisational and leadership development.

Her extensive experience on employer branding stems from more than 15 years of conducting qualitative research among employees and external stakeholders for some of the largest Danish and international companies in Denmark. For 9 years she has worked with strategic marketing and communication as a partner in Tranberg Marketing Recommandation, and for the past 5 years she has focused on employer branding research and strategy as well as the internal process of building a strong employer brand.

Download brochure here>

Online credit card payments are in Australian Dollars - for the DKK equivalent - refer the currency convertor below to convert AUD to DKK

The Universal Currency Converter Services

rates below are in AUD$

$1423 pp Standard Rate

28-Apr-2009 1 Day Only
9am-5pm

BRISBANE - Thursday 17 May 2007 - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

SYDNEY - Tuesday 29 May 2007 - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

MELBOURNE - Thursday 31 May - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

Register Brisbane, Sydney, Melbourne before 12 April 2007 & SAVE $100 & receive a complimentary copy of
"Your Employer Brand attract-engage-retain". RRP $89 AUD

Join the growing list of Participating Companies>

Who should attend
Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers

About the Masterclass
Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Your Employer Brand is the perception of your organisation as an employer to your existing and prospective employees. Quite simply, companies with a strong employer brand attract and retain talent better than their competitors. All organisations have an employer brand - the challenge is to develop your employer brand so that it provides strategic competitive advantage for the attraction, engagement and retention of talent.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this first in a series of interactive masterclasses to be held in Adelaide, Sydney, Melbourne, Brisbane, Perth, Singapore, Italy, London and NZ in 2007 you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retain talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to cover the total employment experience
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
  

Registration includes morning tea, lunch, afternoon tea and refreshments

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the Presenter
Brett Minchington is an Internationally recognised employer brand strategist and author. In 2006 Brett delivered keynote addresses, executive briefings and workshops at a number of corporate events around Australia to audiences including managers from the majority of top 100 companies more>

Brett has been invited to conduct employer brand workshops in London in October 2007 with leading UK firms such as MTV, Virgin, Sony and Universal Music. In July 2007 The Singapore HR Institute will be hosting Brett to present the Employer Brand Global MasterclassTM and Director briefings to their members. In Sept 2006 Brett delivered the keynote address at the sold out In Business/SA Great SA Top 100 Companies luncheon.

Brett also writes for a number of leading HR and Management publications around the world more> and in 2006 Brett authored the most comprehensive book on employer branding and the first by an Australian author. The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Telstra (Aust), MTV (UK), Deloitte (Aust), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP (Aust).

BRISBANE SYDNEY MELBOURNE - manual masterclass registration form click here>

Can't attend! - purchase the book click here>

$695 pp Standard Rate

20-May-2007 to 21-May-2007
9am-4pm

31-May-2007 1 Day Only
9am-4pm

STOP the Talent drain from SA

Invest in your employer brand to attract & retain the talent you need for GROWTH

Media partner

  

Attend the Summit and find out from leading Global and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.

Adelaide - 30 October 2008 9am-5pm - REGISTER HERE>

Early bird offer extended

Summit numbers are STRICTLY LIMITED. The recent Sydney & Melbourne Summits SOLD OUT so please register early and save!

Who should attend? - some of the companies who have already registered>

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.

Benefits of attending

• Get practical advice on how to audit, design, integrate and evaluate your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
• Discover how employer branding is being embraced to retain top talent
• Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
• Learn how to align your employer brand with your business strategy
• Discover how to leverage the latest in technology to attract and retain top talent
• Learn how to assess the EVP of your competitors and develop an EVP that differentiates your employment offering
• Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune150 companies
• Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
• Receive the latest information on global trends and challenges in employer branding
• Receive the latest global research on Employer Branding
• Learn how to engage the CEO and leadership team in the benefits of employer branding and the positive ROI it will deliver to your business
• Learn from case studies of leading companies who have built a strong employer brand
• This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain
• Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources

Summit Takeaways

• NEW - Employer Brand resource toolkit complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. The toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map - value RRP$249
• Copy of White Paper - Minchington/Thorne Employer Brand Global Index - Australian benchmarking study - discover the key employer brand drivers in Australian companies
• The fundamentals for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary employer branding issues

Presentations & Presenters

"Auditing your employer brand to develop an integrated strategy with the right team in place"

Brett Minchington MBA is an Internationally renowned employer brand strategist and author recently returned from speaking engagements in UK, Switzerland, Italy, NZ, Dubai and Asia. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 12 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 25 countries. His new book, "University means Business" will be published in late 2008.

"The role of media and messaging in reaching your candidates"

Sally Day - General Manager, Adelaide, TMP Worldwide , Recruitment Strategy and Advertising is committed to assisting clients segment their candidate market to develop better messaging, more effective media selection and an overall better result using employment branding processes and above and below-the-line recruitment marketing tactics. Sally will also use case studies from Air NZ to showcase one company’s approach to a segmented recruitment marketing plan. Sally leads a team of 18 local professionals who bring a full suite of advertising, communications and marketing services to the HR industry. Sally has been a member of the TMP family for over 18 years and is a veteran of the recruitment advertising industry. Sally is a graduate of the Advertising Federation of Australia AdSchool, an Advertising Federation of Australia South Australian Committee Member and a member of AHRI. Sally has a reputation in Adelaide for her creative solutions in recruitment marketing strategies. Sally is responsible for working with key business personnel to achieve corporate HR objectives in attraction, engagement and retention using marketing and branding principles.

"Building an Employer Brand that aligns with your corporate and consumer brands"

Kellie Tomney is the Executive Manager Recruitment and Branding Strategy for St.George Bank. She developed the St George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. Kellie also leads the Award winning onsite recruitment team for the Bank. She has always had a passion for people and brands and has worked with great organisational brands across different industries. She started her career with Lion Nathan and progressed through generalist, specialist and business partner roles and played a leading role of the cultural transformation they achieved. After a change of industry and a new challenge, Kellie then took up the role of People Change Manager to set up Shared Services in Qantas Airways Limited, which is still in place today.

"Engaging the CEO and Executive in your Employer Brand Program"

Ken Wood - for 18 years Ken operated as an international corporate trouble-shooter working for several multi–national companies. Born in Sunderland, England, he has worked and lived in Sydney, Singapore, Spain, Perth, visiting approximately thirty countries and now resides with his family in Adelaide. In 2000 Ken established his own consultancy practice, Banyan Management Services Pty Ltd which offers highly specialised consulting in change management for various industries together with mentoring of CEO’s in the field of management and Risk Management. He has a belief that people matter and effective change cannot be accomplished without winning the hearts and minds of an organization. In 2007 he embarked on a major study of generational change in Australia and the effects on business. This study is now complete and he is a well sort out speaker at International and national events on his findings. Ken has just completed his first book called “From Coal Dust to Gold Dust” based on his life and reflections as a corporate trouble-shooter and regularly writes articles for a number of national publications on a range of topics.

“Leveraging your Employer brand to enable the recruitment of critical international talent”

Linda Halse is the Human Resource Manager for the Australian Wine Research Institute based in Adelaide, a world renowned wine science institute owned by the Australian wine industry. The people at AWRI are their competitive advantage and Employer Branding has been an integral initiative in their global race for talent. Linda has a wealth of international experience in HR having focused on culture change for most of her career. She has worked in private, public, local government, private and education sectors. She is passionate about people and helping them realise their potential.

 

 

"Yes, Government can use Employer Branding to attract & retain talent too! - Showcasing 3 Leading SA Government Departments"

Catherine Bridgland - Executive Manager Human Resources, Anglicare

Catherine Bridgland is the Attraction and Retention Manager for Workforce Development, SA Health. SA Health is a highly diverse organisation of almost 34,000 staff. Over the past two and a half years Catherine has driven an employer branding and recruitment reform project across SA Health, including successfully leading a large, diverse cross-health implementation team. Catherine was a Speech Pathologist in a previous life, switching into Human Resources 15 years ago. After diverse HR management roles in a number of industries and the public and non-profit sectors, she returned to the health industry in 2003, where she has specialised in public sector recruitment reform, employer branding, recruitment strategy and change management. Catherine believes employer branding and sophisticated contemporary recruitment systems are not only achievable but essential to the public sector, which will face increasing staffing challenges, particularly in health in the near future.

"Employer Branding is a must for SME's"

Deborah Lewis CAHRI is the Human Resources Manager of Tonkin Consulting, a South Australian owned engineering consultancy employing over 115 staff, specialising in water, environmental, infrastructure and spatial technology. Deborah has over 20 years experience providing human resource, organisational and business management advice and support to a diverse range of SME’s, national and international corporations, public sector and not for profit organisations. Deborah has been responsible for developing and implementing employer brand, recruitment and retention and communication strategies for Tonkin which have proven to be extremely successful, innovative and cost effective in the highly competitive world of engineering. Deborah is a strong advocate and passionate in her belief that Employer Branding can be affordable and is an absolute necessity to enable SME’s to “punch above their weight” and remain competitive in attracting and retaining talent.

"Employment trends in Asia-Pacific"

Nicky Blenkinsop, Operations Manager SA/NT, Select Appointments. Select Teleresources

Nicky joined Vedior Asia Pacific in 2001 after relocating from her home country of the UK where she worked for Select UK. After a successful career in Sydney with Vedior as National Account Manager for a number of high profile national clients, Nicky relocated to South Australia in 2003 to take up the position of Executive Manager for Select Appointments, a new acquisition business to the Vedior group. In this role, Nicky has focused on the development of major accounts, staff development and training, the implementation of customised project solutions in the region as well as developing the business to produce 400% growth in 2007. After 5 years managing the South Australian business and developing 2 other brands (Select Teleresources and Select Evalu8) Nicky moved into her current position of Operations Manager for South Australia and the Northern Territory. In this role Nicky has opened the new operation in Darwin and has actively been involved in the establishment and development of the Darwin Appointments business. Nicky is an accredited professional of the RCSA and has been on the South Australian chapter committee of the ATA for 6 years. Nicky holds an Honours degree in Sciences and Psychology.

Summit Brochure>

$945 pp Standard Rate

30-Oct-2008 1 Day Only
9am-5pm

Wednesday 4 June 2008 

Politecnico di Milano University, Milan, Italy 

Career Lab

 

Following sold out events in Australia, New Zealand, London and Dubai International employer brand strategist and author Brett Minchington MBA returns to Italy on 5th June 2008 to deliver the Employer Brand Global Masterclass with Italy's Eugenio Amendola, Managing Director Anthea Consulting.

Translation service available at the event - Italian and UK residents register at Anthea Consulting

Who should attend?
Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers

About the Masterclass
Following on from his 2007/2008 global tour which has included Australia, London, Italy, New Zealand, Kuala Lumpur, Manila, Dubai, India, Singapore and Switzerland, Brett Minchington, Employer Brand Strategist and author of Your Employer Brand attract-engage-retain is touring Europe in May/June 2008 and will return to Italy to conduct a masterclass with fellow Associate of the Employer Brand Institute Eugenio Amendola.

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Italy (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this interactive and practical masterclasses you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retaining talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to measure the ROI of your Employer Brand program
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
  

Registration includes morning tea, refreshments and masterclass resources

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the Presenters

Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from a London, Italy, NZ, Dubai and Asia Employer Brand speaking tour. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 22 countries. The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).

His new book, "University means Business" will be published in mid 2008.

Eugenio Amendola is the Managing Director of Anthea Consulting, a HR consulting firm specializing in employer brand management, reruitment and campus recruiting strategies. With the experience of a 10 year career in HR consultancy Eugenio led a number of employer branding projects for leading multinational companies. Eugenio is a frequent speaker and author of articles on employer branding. He has collaborated on the book “New trends in coaching” with a focus on the interaction between coaching and employer branding. He is engaged in writing a new book “Employer branding-New Trends in Corporate Recruiting” which will be published in June 2008. Eugenio is also a Senior Associate of the Employer Brand Institute.

 

 

Masterclass Brochure

Can't attend! - to purchase Brett's book please click here>

The Universal Currency Converter Service - online payment is in AUD$

$435 pp Standard Rate

04-Jun-2008 1 Day Only
9am-12.30pm