Seminars

Media partners

Australian Perspective Global Trends

Attend the Summit and find out from leading International and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.

Sydney - 17 June 2008 9am-5pm - SOLD OUT - Novotel Sydney on Darling Harbour - 100 Murray Street

click here to register your interest in attending incase of a cancellation

Melbourne - 24 June 2008 9am-5pm - SOLD OUT - Crowne Plaza Melbourne 1-5 Spencer Street

click here to register your interest in attending incase of a cancellation

Summit numbers are STRICTLY LIMITED.

Who should attend? - some of the companies participating>

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.

Benefits of attending

• Get practical advice on how to audit, design, integrate and evaluate your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
• Discover how employer branding is being embraced to retain top talent
• Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
• Learn how to align your employer brand with your business strategy
• Discover how to leverage the latest in technology to attract and retain top talent
• Learn how to assess the EVP of your competitors and develop an EVP that differentiates your employment offering
• Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune 150 companies
• Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
• Receive the latest information on global trends and challenges in employer branding
• Receive the latest global research on Employer Branding
• Learn how to engage the CEO and leadership team in the benefits of employer branding and the positive ROI it will deliver to your business
• Learn from case studies of leading companies who have built a strong employer brand

This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain.

Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources

Summit Takeaways

• NEW - Employer Brand resource toolkit complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. the toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map.
• Copy of White Paper - Minchington/Thorne Employer Brand Global Index Australian benchmarking study
• The fundamentals for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary employer branding issues

Presentations & Presenters

"Leveraging internal and external capabilities to develop an integrated employer brand strategy"
Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from a London, Italy, NZ, Dubai and Asia Employer Brand speaking tour. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 22 countries. His new book, "University means Business" will be published in mid 2008.

"Harnessing old and new media in Employer Branding"
Mike Beeley - Born in the UK in 1964 and migrating to Australia in 1989, Mike has spent the last 20+ years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media. In 1992 Mike started Beeley Callan Advertising, selling it to the global ad agency Euro RSCG in 1997 and then helping them build the operation for 10 years in Australia and overseas to 50 staff and $30m turnover. In 2007 Mike left to start his next venture, ReAgent Employer Marketing, in Brisbane and Sydney with plans to roll out offices across Australia and SE Asia over the next few years. Mike has helped organisations across all industries in the private and public sectors, showing them how to build the skills and resources to ‘farm’ talent through employer branding and talent experience management.

"Building an employer brand that aligns with your corporate and consumer brands"
Kellie Tomney is the Executive Manager Recruitment and Branding Strategy for St.George Bank. She developed the St.George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. She also leads the Award winning onsite recruitment team for the Bank. She has always had a passion for people and brands and has worked with great organisational brands across different industries. She started her career with Lion Nathan where she progressed through generalist, specialist and business partner roles and was very much part of the significant cultural transformation that they achieved. After a change of industry and a new challenge, she then took up the role of People Change Manager to set up Shared Services in Qantas Airways Limited, which is still in place today.

"Turbocharge your staff. Employee motivations and employer branding"
Stefan Grafe is co-founder and Managing Partner of mext market management consultants, a management consultancy that focuses on research, brand strategy and innovation. Mext have introduced market research based on Morphological Psychology to Australia in 2003 and successfully applied it to a wide range of national and international clients. Before founding mext, Stefan has had a highly successful international career as Creative Director and Strategy Director across Asia-Pacific and European markets, developing award winning creative work and effective brands. His roles include Creative and Strategy Director for Indochina at Bates Hong Kong and Head of Strategy at BBDO Germany as well as Clemenger BBDO. His deep empathy with people combined with a healthy dose of business savvy form the philosophy of his company.

"Leveraging the latest in integrated talent management solutions to attract and retain talent"
Heidi Kreuchen operates as the General Manager, Business Development of PageUp People, the experienced leaders in talent management solutions. As the National General Manager, Business Development, Heidi is responsible for overseeing all of PageUp People's Sales and Marketing operations globally. Heidi's experience in HR and recruitment roles spans over 20 years. Heidi has held a number of senior roles for leading companies such as Zurich Financial Services, National Mutual, Federal Express as well as the Managing Director of KHK Consulting Group. Heidi has a Masters in Management (MGSM).

"Engaging the CEO and Executive in your Employer Brand Program"
Ken Wood - for 18 years Ken operated as an international corporate trouble-shooter working for several multi–national companies. Born in Sunderland, England, he has worked and lived in Sydney, Singapore, Spain, Perth, visiting approximately thirty countries and now resides with his family in Adelaide. In 2000 Ken established his own consultancy practice, Banyan Management Services Pty Ltd which offers highly specialised consulting in change management for various industries together with mentoring of CEO’s in the field of management and Risk Management. He has a belief that people matter and effective change cannot be accomplished without winning the hearts and minds of an organization. In 2007 he embarked on a major study of generational change in Australia and the effects on business, this study is now complete and he is a well sort out speaker at International and national events on his findings. Ken has just completed his first book called “From Coal Dust to Gold Dust” based on his life and reflections as a corporate trouble-shooter and regularly writes articles for a number of national publications on a range of topics.

"Enhancing your Employer Brand through best practice, integrated career development, performance management and learning and development programs"
Craig Aunger is the lead consultant at Pinpoint HRM and been involved in the management, sale, justification, implementation of and consulting on e-Recruitment software since 1999. He worked for two Australian e-Recruitment software vendors, where he was directly involved in more than 30 sales to large companies. Since 2003 Craig has lead more than 20 consulting projects for Pinpoint HRM with some of Australia's largest employers including the Victorian Public Service, NAB and Transfield Services. These projects include recruitment strategy development, e-Recruitment selection and implementation and HR technology integration. His team also assist more than 20 clients (such as Deloitte and Holden) to optimise a range of e-Recruitment systems on an ongoing basis.

"Graduate talent - Global and mobile"
Heather Disher started the first nine years of her business life in the advertising industry, agency, television and radio before heading up a Melbourne operation for an Information organisation before she moved to London to manage a global business and then to the USA to set up and run the head office for an IT start up. Heather is now the Country Manager for Universum one of the world's leading employer branding organisations. As thought leaders, Universum assist to drive the industry forward having focused exclusively on Employer Branding for close to 20 years. Universum is a trusted partner to over 500 clients worldwide including many Fortune 100 companies.

"Alife journey"
Troy Jones - Managing Director, Lifeworks Media Pty Ltd
Troy Jones is co-Founder and Managing Director of Lifeworks Media Pty Ltd the creator of ALife. In conjunction with 45 different industry associations, Alife’s website will be launched soon and supported by mass replicated and distributed DVD-ROMs covering 100 examples of lives and career paths, called "ALife journey". Using engaging and inspiring video, the program demonstrates how these inspirational, everyday Australians take control of their careers and develop themselves. ALife is a free, world first multimedia vehicle, similar in nature to Facebook and Youtube which will distributed to Schools, Universities, TAFE's, RTO's and Youth Organisations Nationally. Troy also founded PNMG, a multimedia & production company which has developed over 50 corporate, Government and school based awareness programs.

"Employment trends in Asia-Pacific"
Victoria Bethlehem - Director of People & Development, Vedior Asia Pacific
Victoria was born in Malaysia and grew up in Greece before moving to Australia with her New Zealand parents. After completing her studies Victoria worked in the tourism industry for four years before travelling and working overseas for seven years. It was whilst overseas that Victoria joined the recruitment industry and is now in her 14th year. Victoria’s recruitment experience spans across business operations as well as infrastructure. Victoria is at present the Director of People and Development for Vedior Asia Pacific and is responsible for HR strategy, internal recruitment, learning and development and quality functions.

"Leveraging online as part of your candidate attraction strategy"
Dawn Tingwell joined CareerOne.com.au in October 2006 and is responsible for sales strategy and execution across the business. Her professional career spans online, newspapers and magazines with a focus on sales management, sales process improvement and customer development. Dawn commenced her career as Senior Account Manager with Reader’s Digest before moving to Fairfax in 1991 where she assumed the role of Deputy Advertising Manager for the Sydney Morning Herald. Over Dawn’s seven years with this company, where she was promoted from National Advertising Manager to Acting Advertising Director, Dawn developed an area of expertise in recruitment/employment advertising. She has successfully helped develop and launch over 14 new or revamped sections of the paper. In 1998 Dawn moved to ACP working as Advertising Publisher AWW and in 2000 to AllAdvantage.com initially in the capacity of Sales and Marketing Director prior to being promoted to the capacity of Managing Director. Prior to commencing with News Limited as Field Sales Strategy Manager, Dawn worked for FPC Courier (who publishes magazines such as 9TO5 and The Wentworth Courier) as Group Advertising Director and Group Publisher – City Titles.

Register for Sydney here>

Register for Melbourne here>

$1190 pp Standard Rate

24-Jun-2008 1 Day Only
9am-5pm

17-Jun-2008 1 Day Only
9am-5pm

ADELAIDE - Thursday 29 March 2007 - 9am-4pm
ETSA Park Conference Centre, Adelaide REGISTER HERE>

Register Adelaide before 28th February 2007 & SAVE $200 & receive a complimentary copy of
"Your Employer Brand attract-engage-retain". RRP $89 AUD

Who should attend

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Business Unit Managers

About the masterclass

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally).  The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Your Employer Brand is the perception of your organisation as an employer to your existing and prospective employees.  Quite simply, companies with a strong employer brand attract and retain talent better than their competitors. All organisations have an employer brand - the challenge is to develop your employer brand so that it provides strategic competitive advantage for the attraction, engagement and retention of talent.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this first in a series of interactive masterclasses to be held in Adelaide, Sydney, Melbourne, Brisbane, Perth, Singapore, Italy, London and NZ in 2007 you will:

• Discover the latest in world’s best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retain talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to cover the total employment experience
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand 

Registration includes morning tea, lunch, afternoon tea and refreshments

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the presenter

Brett Minchington is an Internationally recognised employer brand strategist and author.  In 2006 Brett delivered keynote addresses, executive briefings and workshops at a number of corporate events around Australia to audiences including managers from the majority of top 100 companies more>

Brett has been invited to conduct employer brand workshops in London in October 2007 with leading UK firms such as MTV, Virgin, Sony and Universal Music. In July 2007 The Singapore HR Institute will be hosting Brett to present the Employer Brand Global MasterclassTM and Director briefings to their members. In Sept 2006 Brett delivered the keynote address at the sold out In Business/SA Great SA Top 100 Companies luncheon.

Brett also writes for a number of leading HR and Management publications around the world more> and in 2006 Brett authored the most comprehensive book on employer branding and the first by an Australian author.  The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Telstra (Aust), MTV (UK), Deloitte (Aust), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP (Aust).

ADELAIDE - manual masterclass registration form click here>

BRISBANE, SYDNEY, MELBOURNE - manual masterclass registration form click here>

Can't attend! - purchase the book click here>

$495 pp Standard Rate

29-Mar-2007 1 Day Only
9am-4pm

BRISBANE - Thursday 17 May 2007 - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

SYDNEY - Tuesday 29 May 2007 - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

MELBOURNE - Thursday 31 May - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

Register Brisbane, Sydney, Melbourne before 12 April 2007 & SAVE $100 & receive a complimentary copy of
"Your Employer Brand attract-engage-retain". RRP $89 AUD

Join the growing list of Participating Companies>

Who should attend
Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers

About the Masterclass
Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Your Employer Brand is the perception of your organisation as an employer to your existing and prospective employees. Quite simply, companies with a strong employer brand attract and retain talent better than their competitors. All organisations have an employer brand - the challenge is to develop your employer brand so that it provides strategic competitive advantage for the attraction, engagement and retention of talent.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this first in a series of interactive masterclasses to be held in Adelaide, Sydney, Melbourne, Brisbane, Perth, Singapore, Italy, London and NZ in 2007 you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retain talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to cover the total employment experience
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
  

Registration includes morning tea, lunch, afternoon tea and refreshments

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the Presenter
Brett Minchington is an Internationally recognised employer brand strategist and author. In 2006 Brett delivered keynote addresses, executive briefings and workshops at a number of corporate events around Australia to audiences including managers from the majority of top 100 companies more>

Brett has been invited to conduct employer brand workshops in London in October 2007 with leading UK firms such as MTV, Virgin, Sony and Universal Music. In July 2007 The Singapore HR Institute will be hosting Brett to present the Employer Brand Global MasterclassTM and Director briefings to their members. In Sept 2006 Brett delivered the keynote address at the sold out In Business/SA Great SA Top 100 Companies luncheon.

Brett also writes for a number of leading HR and Management publications around the world more> and in 2006 Brett authored the most comprehensive book on employer branding and the first by an Australian author. The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Telstra (Aust), MTV (UK), Deloitte (Aust), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP (Aust).

BRISBANE SYDNEY MELBOURNE - manual masterclass registration form click here>

Can't attend! - purchase the book click here>

$695 pp Standard Rate

20-May-2007 to 21-May-2007
9am-4pm

17-May-2007 1 Day Only
9am-4pm

31-May-2007 1 Day Only
9am-4pm

STOP the Talent drain from SA

Invest in your employer brand to attract & retain the talent you need for GROWTH

Media partner

  

Attend the Summit and find out from leading Global and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.

Adelaide - 30 October 2008 9am-5pm - REGISTER HERE>

Early bird offer extended

Summit numbers are STRICTLY LIMITED. The recent Sydney & Melbourne Summits SOLD OUT so please register early and save!

Who should attend? - some of the companies who have already registered>

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.

Benefits of attending

• Get practical advice on how to audit, design, integrate and evaluate your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
• Discover how employer branding is being embraced to retain top talent
• Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
• Learn how to align your employer brand with your business strategy
• Discover how to leverage the latest in technology to attract and retain top talent
• Learn how to assess the EVP of your competitors and develop an EVP that differentiates your employment offering
• Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune150 companies
• Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
• Receive the latest information on global trends and challenges in employer branding
• Receive the latest global research on Employer Branding
• Learn how to engage the CEO and leadership team in the benefits of employer branding and the positive ROI it will deliver to your business
• Learn from case studies of leading companies who have built a strong employer brand
• This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain
• Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources

Summit Takeaways

• NEW - Employer Brand resource toolkit complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. The toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map - value RRP$249
• Copy of White Paper - Minchington/Thorne Employer Brand Global Index - Australian benchmarking study - discover the key employer brand drivers in Australian companies
• The fundamentals for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary employer branding issues

Presentations & Presenters

"Auditing your employer brand to develop an integrated strategy with the right team in place"

Brett Minchington MBA is an Internationally renowned employer brand strategist and author recently returned from speaking engagements in UK, Switzerland, Italy, NZ, Dubai and Asia. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 12 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 25 countries. His new book, "University means Business" will be published in late 2008.

"The role of media and messaging in reaching your candidates"

Sally Day - General Manager, Adelaide, TMP Worldwide , Recruitment Strategy and Advertising is committed to assisting clients segment their candidate market to develop better messaging, more effective media selection and an overall better result using employment branding processes and above and below-the-line recruitment marketing tactics. Sally will also use case studies from Air NZ to showcase one company’s approach to a segmented recruitment marketing plan. Sally leads a team of 18 local professionals who bring a full suite of advertising, communications and marketing services to the HR industry. Sally has been a member of the TMP family for over 18 years and is a veteran of the recruitment advertising industry. Sally is a graduate of the Advertising Federation of Australia AdSchool, an Advertising Federation of Australia South Australian Committee Member and a member of AHRI. Sally has a reputation in Adelaide for her creative solutions in recruitment marketing strategies. Sally is responsible for working with key business personnel to achieve corporate HR objectives in attraction, engagement and retention using marketing and branding principles.

"Building an Employer Brand that aligns with your corporate and consumer brands"

Kellie Tomney is the Executive Manager Recruitment and Branding Strategy for St.George Bank. She developed the St George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. Kellie also leads the Award winning onsite recruitment team for the Bank. She has always had a passion for people and brands and has worked with great organisational brands across different industries. She started her career with Lion Nathan and progressed through generalist, specialist and business partner roles and played a leading role of the cultural transformation they achieved. After a change of industry and a new challenge, Kellie then took up the role of People Change Manager to set up Shared Services in Qantas Airways Limited, which is still in place today.

"Engaging the CEO and Executive in your Employer Brand Program"

Ken Wood - for 18 years Ken operated as an international corporate trouble-shooter working for several multi–national companies. Born in Sunderland, England, he has worked and lived in Sydney, Singapore, Spain, Perth, visiting approximately thirty countries and now resides with his family in Adelaide. In 2000 Ken established his own consultancy practice, Banyan Management Services Pty Ltd which offers highly specialised consulting in change management for various industries together with mentoring of CEO’s in the field of management and Risk Management. He has a belief that people matter and effective change cannot be accomplished without winning the hearts and minds of an organization. In 2007 he embarked on a major study of generational change in Australia and the effects on business. This study is now complete and he is a well sort out speaker at International and national events on his findings. Ken has just completed his first book called “From Coal Dust to Gold Dust” based on his life and reflections as a corporate trouble-shooter and regularly writes articles for a number of national publications on a range of topics.

“Leveraging your Employer brand to enable the recruitment of critical international talent”

Linda Halse is the Human Resource Manager for the Australian Wine Research Institute based in Adelaide, a world renowned wine science institute owned by the Australian wine industry. The people at AWRI are their competitive advantage and Employer Branding has been an integral initiative in their global race for talent. Linda has a wealth of international experience in HR having focused on culture change for most of her career. She has worked in private, public, local government, private and education sectors. She is passionate about people and helping them realise their potential.

 

 

"Yes, Government can use Employer Branding to attract & retain talent too! - Showcasing 3 Leading SA Government Departments"

Catherine Bridgland - Executive Manager Human Resources, Anglicare

Catherine Bridgland is the Attraction and Retention Manager for Workforce Development, SA Health. SA Health is a highly diverse organisation of almost 34,000 staff. Over the past two and a half years Catherine has driven an employer branding and recruitment reform project across SA Health, including successfully leading a large, diverse cross-health implementation team. Catherine was a Speech Pathologist in a previous life, switching into Human Resources 15 years ago. After diverse HR management roles in a number of industries and the public and non-profit sectors, she returned to the health industry in 2003, where she has specialised in public sector recruitment reform, employer branding, recruitment strategy and change management. Catherine believes employer branding and sophisticated contemporary recruitment systems are not only achievable but essential to the public sector, which will face increasing staffing challenges, particularly in health in the near future.

"Employer Branding is a must for SME's"

Deborah Lewis CAHRI is the Human Resources Manager of Tonkin Consulting, a South Australian owned engineering consultancy employing over 115 staff, specialising in water, environmental, infrastructure and spatial technology. Deborah has over 20 years experience providing human resource, organisational and business management advice and support to a diverse range of SME’s, national and international corporations, public sector and not for profit organisations. Deborah has been responsible for developing and implementing employer brand, recruitment and retention and communication strategies for Tonkin which have proven to be extremely successful, innovative and cost effective in the highly competitive world of engineering. Deborah is a strong advocate and passionate in her belief that Employer Branding can be affordable and is an absolute necessity to enable SME’s to “punch above their weight” and remain competitive in attracting and retaining talent.

"Employment trends in Asia-Pacific"

Nicky Blenkinsop, Operations Manager SA/NT, Select Appointments. Select Teleresources

Nicky joined Vedior Asia Pacific in 2001 after relocating from her home country of the UK where she worked for Select UK. After a successful career in Sydney with Vedior as National Account Manager for a number of high profile national clients, Nicky relocated to South Australia in 2003 to take up the position of Executive Manager for Select Appointments, a new acquisition business to the Vedior group. In this role, Nicky has focused on the development of major accounts, staff development and training, the implementation of customised project solutions in the region as well as developing the business to produce 400% growth in 2007. After 5 years managing the South Australian business and developing 2 other brands (Select Teleresources and Select Evalu8) Nicky moved into her current position of Operations Manager for South Australia and the Northern Territory. In this role Nicky has opened the new operation in Darwin and has actively been involved in the establishment and development of the Darwin Appointments business. Nicky is an accredited professional of the RCSA and has been on the South Australian chapter committee of the ATA for 6 years. Nicky holds an Honours degree in Sciences and Psychology.

Summit Brochure>

$945 pp Standard Rate

30-Oct-2008 1 Day Only
9am-5pm

Wednesday 4 June 2008 

Politecnico di Milano University, Milan, Italy 

Career Lab

 

Following sold out events in Australia, New Zealand, London and Dubai International employer brand strategist and author Brett Minchington MBA returns to Italy on 5th June 2008 to deliver the Employer Brand Global Masterclass with Italy's Eugenio Amendola, Managing Director Anthea Consulting.

Translation service available at the event - Italian and UK residents register at Anthea Consulting

Who should attend?
Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers

About the Masterclass
Following on from his 2007/2008 global tour which has included Australia, London, Italy, New Zealand, Kuala Lumpur, Manila, Dubai, India, Singapore and Switzerland, Brett Minchington, Employer Brand Strategist and author of Your Employer Brand attract-engage-retain is touring Europe in May/June 2008 and will return to Italy to conduct a masterclass with fellow Associate of the Employer Brand Institute Eugenio Amendola.

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Italy (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this interactive and practical masterclasses you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retaining talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to measure the ROI of your Employer Brand program
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
  

Registration includes morning tea, refreshments and masterclass resources

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the Presenters

Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from a London, Italy, NZ, Dubai and Asia Employer Brand speaking tour. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 22 countries. The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).

His new book, "University means Business" will be published in mid 2008.

Eugenio Amendola is the Managing Director of Anthea Consulting, a HR consulting firm specializing in employer brand management, reruitment and campus recruiting strategies. With the experience of a 10 year career in HR consultancy Eugenio led a number of employer branding projects for leading multinational companies. Eugenio is a frequent speaker and author of articles on employer branding. He has collaborated on the book “New trends in coaching” with a focus on the interaction between coaching and employer branding. He is engaged in writing a new book “Employer branding-New Trends in Corporate Recruiting” which will be published in June 2008. Eugenio is also a Senior Associate of the Employer Brand Institute.

 

 

Masterclass Brochure

Can't attend! - to purchase Brett's book please click here>

The Universal Currency Converter Service - online payment is in AUD$

$435 pp Standard Rate

04-Jun-2008 1 Day Only
9am-12.30pm

Media Partner

STOP the Talent drain from NZ

Invest in your employer brand to attract & retain the talent you need for GROWTH

Attend the Summit and find out from leading International and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.

Auckland - 21 October 2008 9am-5pm - THIS EVENT IS CLOSED - SOLD OUT

Crowne Plaza Hotel (Victoria room) - 128 Albert Street Auckland.

 

Summit numbers are STRICTLY LIMITED. The recent Australian Summit SOLD OUT so please register early and save!

Who should attend? - some of the companies participating>

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.

Benefits of attending

• Get practical advice on how to audit, design, integrate and evaluate your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy