Australasia's Premier Employer Branding Event
Event Partners
Employer Brand Partnerships - The New Business Frontier
Global Insights for an Australian Perspective
The most comprehensive line up of employer branding specialists ever assembled in Australasia
Attend the Summit and find out from leading International and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.
Summit numbers are STRICTLY LIMITED. The 2008 event sold out so please regsiter early to avoid missing out
Melbourne - 31 March 2009 9am-5pm - Crowne Plaza Melbourne 1-5 Spencer Street
Sydney - 7 April 2008 9am-5pm - Novotel Sydney on Darling Harbour - 100 Murray Street
Who should attend? Companies who attended the 2008 Summit
Managers of Employer Branding, Human Resources, Recruitment, Retention, Employee Relations, Engagement and Diversity, Talent Management, Graduate Recruitment, Branding, Marketing, Corporate Strategy and Business Planning, Corporate Communications, Internal Communications, PR.
Summit Themes
Latest global employer branding research and trends * Managing your employer brand in a financial downturn * Employer brand management in a web 2.0 world * Aligning people strategies, employee behaviours, and the brand * Leveraging your employer brand through integrated media channels * Optimising your employer brand through HR /marketing and employee collaboration * How employer branding drives intangible value in business * The employer brand blueprint * The challenges and pitfalls of employer branding, how to avoid the costly mistakes * Social media: connecting customers to companies through employees * Understanding what employees really think about the brand * The employer brand road-map * Employer branding and cultural dimensions
Confirmed Presenters - International & National (more to be confirmed shortly)
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Kim Stephens, Learning Solutions Manager, Nakheel, UAE
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Noelene Langford - Channel Development Manager, The Age (Melbourne only)
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Paul Jacobs - Managing Director, NZ Engage
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Michael Graham - previous Managing Director of Landor Associates (Australia)
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Benefits of attending
- Get practical advice on how to design, execute and manage your employer brand program
- Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
- Discover the latest global research in employer branding
- Identify the key employer branding trends impacting on business
- Learn how to leverage your employer brand to attract and retain talent in a financial downturn
- Learn how to position your employer brand to recruit globally by leveraging your web 2.0 presence
- Learn from case studies of how leading global brands are maximising their shareholder returns through a strong employer brand
- Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
- Learn how to align your employer brand with your business strategy
- Discover how to leverage the latest in technology to attract and retain top talent
- Learn the correct research methodology to determine the strength of your current employer brand
- Learn how to develop an employer brand roadmap that ensures leaders are on the same page
- Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune 150 companies
- Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
- Learn from the challenges and pitfalls from companies who have been the innovators in employer branding
This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain.
Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources
Summit Takeaways - Great value for money!
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NEW - 2009 Employer Brand resource toolkit CD-ROM - complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. the toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map RRP$249
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NEW - 2009 Employer Brand Institute Employer Branding Global Research Report RRP$299
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Copies of speaker presentations
- NEW - Copy of 2009 Career Website Global Best Practice - CD-ROM RRP$199
- The employer brand road map for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
- An opportunity to network and share with other professionals focused on contemporary employer branding issues
Register for Melbourne here>
Register for Sydney here>
Summer Place
69 Melville Road
Hyde Park, South Africa
Johannesburg - 18 March 2009 9am-5pm - REGISTER HERE>
Following recent Employer Brand Global TourTM events in London (sold out), Italy, Australia (sold out), Manila, Switzerland, India and New Zealand (sold out), Renowned International Employer Brand expert and author Brett Minchington MBA brings the Employer Brand Global TourTM to Johannesburg South Africa for one exclusive event only.
Brett’s knowledge in employer branding is outstanding. He delivers with clarity what can be a complex topic. I found his presentation to be inspiring, motivating and challenging. Highly recommended!
Els Van de Water, Senior HR Manager, Microsoft
Who should attend?
CEO’s, Managing Directors, General Managers, HR Directors, Senior Managers of Human Resources, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Marketing Directors, Branding, Communications, Line Managers
About the Event
Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in South Africa (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this highly engaging International event you will:
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Discover the latest in world's best practice Employer Brand Management
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Tailor your total employment experience to attract, engage and retain talent
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Discover the latest global employment trends
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Learn how to audit, design, integrate and evaluate your employer brand program
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Decrease your recruitment lead times and quality of hires through best practice candidate sourcing techniques
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Develop a dashboard of metrics to measure the ROI of your Employer Brand program
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Discover who are the World's benchmark employer brands and what you can learn from them
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Learn how to align your Employer Brand program with your business objectives
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Identify the key stakeholders who impact on your Employer Brand
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Share in the latest development and adoption of Employer Branding worldwide
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Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
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Learn how to sell your employer brand business case to key people in your organisation
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Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
Bonus Event Take-aways (included in registration fee)
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NEW - Career website global best practice publication RRP R1335
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NEW - Employer brand strategy resource toolkit – International edition RRP R1675
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Employer Brand Institute Employer Brand Global Research Study report
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The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
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An opportunity to network and share with other professionals focused on contemporary people issues
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Registration also includes morning tea, lunch & refreshments
PLUS
First 15 online registrations receive a copy of Brett's international best seller, Your Employer Brand attract-engage-retain, sold in over 30 countries
About the Presenters
Brett Minchington is an Internationally Renowned Employer Brand Strategist and Author. Brett is the Managing Director of Collective Learning Australia and a Founder of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent.
Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications.
Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 30 country’s. The book has since been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Elders (Aust), Serco (UK), Financial News (UK), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).
His new book, "University means Business" will be published in early 2009.
"Attending Brett’s Employer Branding event strengthened my determination to successfully implement the employer brand strategy across Al Fara’a Group of Companies. I highly recommend the session to leaders across all industries as an effective tool to drive future growth and to enhanced their reputation amongst the target audience."
A. Banna, Group Director HR-Corporate Affairs & Business Strategies, Al Fara’a Group of Companies (UAE)
Special Guest LIVE Employer Brand Case Study Presentations - graylink & Deloitte
Peter Schmitt, Managing Director for graylink Europe, Middle East and Asia Pacific has three passions in business: talent, brand authenticity and performance. He believes one cannot exist without the other today. As, his prime motivation lies in developing authentic brands that attract, inspire right-fit talent and deliver competitive edge. As the first to market with integrated talent acquisition and retention solutions and with global clients such as British American Tobacco, SABMiller and Nakheel, graylink is a market leader in employer branding. A highly focused, tenacious and energetic entrepreneur, Peter has worked globally within a variety of industries since graduating in mechanical engineering in 1990. With varied experience in engineering, plastics manufacturing, management consulting, marketing consulting and senior sales roles in global ERP and banking solutions industries, Peter has developed a pragmatic approach to solving talent acquisition and retention challenges.
Gillian Hofmeyr is Director of Human Capital Consulting at Deloitte Consulting, Johannesburg, South Africa.
Gillian has assisted leaders in the USA, Canada and South Africa to transform their organisations in her 18 year consulting career. She has extensive experience in the management of large scale change programmes to support the implementation of Culture Change, Strategic Repositioning, Enterprise Value Management, Employer Branding, ERP implementation, Merger and Acquisition and Industry restructuring. She specialises in the areas of Large Scale Change, Talent Management, Positioning HR functions for business effectiveness, Leadership Alignment and Development, Stakeholder Management and Organisation Design. Over the last few years she has focussed on helping organisations better retain and develop their people through a focus on a differentiated Brand Promise to employees and through initiatives and programmes to deliver against this Brand Promise. These initiatives have included talent engagement and retention processes , HR process improvements, leadership to shopfloor engagement and organisation, job and reward design initiatives.
Her key clients have included top listed and private SA companies and many global/multinational companies. Gillian has a MSc Management (Industrial Relations) (University of Oxford) and BA (Hons) Industrial Psychology (Wits).
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